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Venerable beauty brand is first in the Estée Lauder Companies to launch a digital collectible.
October 20, 2021
By: Christine Esposito
Editor-in-Chief
Clinique says it is modernizing its consumer experiences with the launch of the brand’s first digital collectible represented by a limited edition non-fungible token (NFT). Clinique is the first brand in the Estée Lauder Companies portfolio to launch an NFT. Clinique has created three editions of its first NFT, called ‘MetaOptimist.” But Instead of selling the NFTs, Clinique is giving its Smart Rewards members the chance to receive the NFT, and an assortment of products once a year over ...
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